Diploma in Charity, Fundraising & Sponsorship Event Management via Online Distance Learning

Enrolment date: 27 October 2017

Benefiting from over 30 years’ experience, Fitzwilliam Institute’s online Diploma in Charity, Fundraising and Sponsorship Event Management course features:

  • Comprehensive modules covering all aspects of charity, fundraising and sponsorship event management : Event Management Planning, Coordinating Events, Corporate Event Planning, The Proposal Process, Conferences and Seminars, Trade Fairs & Exhibitions, Corporate Meetings, Incentives, Accommodation and Transport, etc. In addition, Public Relations and Setting up a Consultancy Modules are included in this course.
  • Interactive course expert support, advice and guidance from leading industry professionals. Always ready to help and answer any questions you might have throughout the course, all of Fitzwilliam Institute’s charity, fundraising and sponsorship event management course experts are top industry professionals with many years of successful experience. Upon completion of this online diploma in charity, fundraising and sponsorship all of our students are industry-ready.
  • Real life charity, fundraising and sponsorship event management briefs. Our Diploma in Charity, Fundraising and Sponsorship Event Management empowers participants with practical and specific skills that can be applied in real world situations. You will gain exposure to invaluable charity, fundraising and sponsorship event management toolkits and prepare a real life brief, enabling you to develop your work portfolio. The course project is aimed at providing you with the confidence and ability to take on and create charity, fundraising and sponsorship event management strategies and proposals for any organisation.
  • Flexible online learning. Fitzwilliam Institute’s Diploma in Charity, Fundraising and Sponsorship Event Management course can be completed in your own time, from the comfort of your own home, to suit your lifestyle. You will have full access to online resources and subject expert support for one calendar year. However, you can complete the course in as little as 4-6 months, by dedicating 6-8 hours of study per week.
  • Charity, Fundraising and Sponsorship Jobs, Networking and Volunteer Opportunities. Benefiting from over 30 years of industry experience, we are extremely well placed within the industry. Employers are always looking for Fitzwilliam Institute’s charity, fundraising and sponsorship event management students and alumni. Fitzwilliam Institute’s website features a comprehensive jobs and volunteer opportunities section.

The Role of the Event Manager

The Key role of the Event Manager in the Planning Team, Outlining Core Roles and Responsibilities, Team Dynamics, Task and Event Timelines, Maximising Staff and Physical Resources, Planning and Co-ordinating Team and Suppliers, Decision Making, Contingency Planning.

Event Management Planning

Managing Event Planning Schedules; Feasibility Studies, Identifying Event Goals and Listing Objectives, Event Organisational Charts, Duty Rosters, Record Keeping Mechanisms, Recruitment, Reviewing Event Contracts and Agreements, Troubleshooting Event Co-ordination, Creation and Presentation of Proposals to Clients.

Coordinating Events

Developing Creative Elements, Scheduling Entertainment, Site Planning and Inspection, Analysis and Management of the Registration and Admission Process, Providing Adequate Event Security, Planning Event Protocol Requirements, Coordinating Event Speakers with additional Entertainment for maximum effect, Identifying Appropriate Food and Beverage Menus, Event Contingency Planning.

Overview of Fundraising, Charitable and Community Events

Define Fundraising Event, Define Charitable Event, Define Community Event, Goals for a successful Event, Types of Fundraising & Charitable Events, Key Elements of a Fundraising or Charity Event, A Model for selecting an Event type.

Fundraising & Charity Events Goals & Budgets

Goals of the Organisation, Goals of the Event, Monetary Goals, Budgets & Estimated Revenue, Revenue Streams, In-kind Donations, Estimating Attendance, Sponsors, Tools to assist with budgeting.

Stakeholder Analysis in Fundraising & Charity Events

Who are the Stakeholders, What role does each one have in Planning the Event, Identify the Decision Makers in the Organisation, Corporate Sponsors and their Role in the Event.

Volunteer Management in Fundraising & Charity Events

Use of Volunteers, Recruitment of Volunteers, Volunteers in Leadership Positions, Training of Volunteers, Motivating Volunteers.

Fundraising & Charity Events - Choosing the Right Event

Balls and Dinners, Sport Events, Challenge Events, Musical Events, Cultural Events, Conferences, Receptions, Auctions, Concerts (celebrity or local talent), Family Friendly Events, Festivals.

Raising Money Using Fundraising & Charity Events

Donations, Ticket Sales, How to Negotiate and Secure Sponsorship, Auctions, Record Keeping, Receipts and Donation Claiming.

Planning a Fundraising or Charity Event

The Master Event Timetable, Target Audience of the Fundraising or Charity Event, Event Profile, Select type of Event, Event location, Food & Beverage Service, Prepare the Budget, Analyse and Assess Risks, Develop Promotional Materials, Event Staff Requirements, Entertainment, Decorations (as required).

Overview of Legal requirements in Fundraising & Charity Events

Charity Rules and Regulations (examples from various countries), Professional Fundraisers, Charity Name and Registration, Principles and Standards surrounding Charity Events, Codes of Ethics and Professional Conduct.

Fundraising & Charity Event Evaluation & Reporting

Tools for Measuring Success of Fundraising & Charity Event, Evaluation of Expenses, Evaluation of Volunteers, Evaluating the Program, Revisit the Event Objectives - were targets met?

An Overview of Event Risk Management

Budgeting, Forecasting Expenditure, Compiling and Understanding Event Contracts, Managing Health and Safety, Event Risk Assessment, Copyright and Trademark Considerations, Event Ethical Practice.

Event Sponsorship

Determining Potential Sponsorship Market based on the Event Type, Time, Location, Assessing Selling Points of the Event, Determining Sponsorship Fulfilment Responsibilities, Research and Set Sponsorship Pricing based on Market Factors and Event Exposure.

Marketing Event Principles

Needs and Motivations of Event Customers, The Market Research Process, Effectively Collect and Analyse Market Data, Reporting the findings to the Team and Client, Elements of the Marketing Mix (Product, Price, Promotion and Place), The Pricing Process and How to Establish a Pricing Plan for your Market, Target Marketing Channels, Promote and Develop a Website and Direct Marketing Strategy.

Marketing the Event

Planning the Event Proposal Strategy, Preparing the Event Proposal, Sending Invitations, Budgeting and Buying Advertising, Publicising the Event;? Organising Contests, Merchandising, Packaging and Sales Promotion, Formulating a Public Relations Strategy, Conducting Market Research, Methods of Measuring Marketing Activity.

Marketing Fundraising & Charity Events

Outline Objectives of Event, Identify the Target Audience, Develop Marketing Plan, Using Sponsors to Market, Social Media Marketing, Getting the Message out via the Media, Promotion, Public Service Announcements, Word-of-Mouth, Making News, Publicity Stunts, Pre-Event Marketing, Post-Event Marketing.

Eco-friendly Events

The Importance of Making your Events Environmentally Friendly, Benefits to your Company, Benefits to your Clients, Benefits to the Environment, Environmental Standards & Eco-friendly Credentials, Schemes you can adhere to, Options Available, Carbon-Neutral Events, Types of Eco-Friendly Events/Suppliers, Eco-friendly Weddings, Eco-friendly Conferences, Eco-friendly Caterers, Eco-friendly Venues and Questions to ask them.

Public Relations

Sponsorship, Internal PR functions, Corporate Image, Press and Broadcast Media Relations, Client Relationships, Internal PR, Commissioning and Briefing Photographers, Supplying Material to the Press/Getting Material onto TV and Radio, Organising Seminars, Exhibitions and Conferences, Audio/Visual Aids, Writing Skills (Press Releases, Writing Feature Articles for the Press, In-house Journals and Newsletters), Crisis Management, Corporate Advertising, Brochures and Printing.


The Social Media Landscape

Blogs, Microblogs, Chatrooms, Delicious, Email, Flickr, Twitter, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets.

The Internet as a Media

Commercial Implications of the Internet, Social Interaction with the Internet, Web 2.0 and its Implications, Internet Convergence, the Network Effect, Internet Information Exchange, Internet Audience Size and Exposure, Internet Culture and Communication, Transparency and the Internet.

Public Relations and Search Engine Optimisation

PR tactics, Optimising your Campaign, the Google Factor, SEO Tactics, SEO Guidelines, Factors influencing SEO, on-page and off-page SEO, CMS, Link Building. Link Building guidelines.

Social Media and PR Strategy

Local versus Global Communication, Landscaping Platforms, Channels and context, Online PR Organisational Analysis and Segmentation, Developing Online PR Strategies, Online PR Tactics and SEO considerations, Online PR Planning, Managing Online PR Risk and Opportunities.

Online Influences on Present PR Practices

Internet influence on News, Internet Journalists, Economics of Online News Production, Internet Critics and other influences, the PR Practitioner as an Online Publisher, Ethical Internet PR, Truthfulness and Duty of Care, Online Ethics, Debate, Guidelines and Best Practice. Monitoring and Evaluation of Social Media Discourse, Trends and Value. Policy Influences, corporate speak. Implications of Social Media for Corporate Social Responsibility.

Social Network Marketing

Introduction to Social Media and Social Networking, How Social Media is transforming the way we do Business, Facebook, Twitter, YouTube.

Presentation Skills

Preparation and Research, Speech Content, Subject Matter and Objectives, Speech Delivery and Variety, Body Language, Eye Contact, etc., Presentation Aids e.g. Visuals, etc., Management of Locations and Audiences, Presentation Structure.

From observing trends in the non-profit sector and wishing to keep my skills fresh and relevant for any opportunities that may arise with my own employer (disability service) or elsewhere, I noticed that public engagement, fundraising, corporate partnership, sponsorship and event management were on the up. I researched far and wide before settling with Fitzwilliam Institute's Diploma in Charity, Fundraising & Sponsorship Event Management - my personal circumstances (full time employee, mother of two small children, distance from educational institutions) together with their reputation, course structure and cost were my deciding factors. As the year went on, I found working at my own pace very beneficial as well as getting to apply my learning at work, which I had not expected and had me feeling much more confident in my job. It started turning into the best year ever - I was enjoying the variety at work - in 14 years, it was the best so far. Then a lifelong dream of writing and publishing a book for Jane Austen's bicentenary (2017) came up (which has received international acclaim), together with curating a Jane Austen/Georgian Festival in Limerick. While these are totally separate from my career - the skills I learned re event management and sponsorship have been invaluable and I have no doubt but I may not have ventured into this festival of theatre, screen, regency fashion, afternoon tea and workshops without it. In fact the book launch and the media attention I have received have required excellent project and event management skills. I highly recommend Fitzwilliam Institute - you never know where it may lead you!! - Rose Servitova - Job Coach, Author & Festival Curator

Rose Servitova

On successful completion of this course you will receive a Diploma level qualification that is certified and awarded by the ICM (Institute of Commercial Management)

The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today. Fitzwilliam Institute have developed and provided practical skills training courses in liaison with the Institute of Commercial Management qualifications and certifications framework for over 25 years. The Institute of Commercial Management certifications and continual professional development training awards are recognised throughout Europe, the USA, Canada, Australia, South Africa and Asia in a total of 140 countries, by leading industries, bodies and professions.

next start date: 27th October 2017

Duration: You will have full access to online resources and subject expert support for one calendar year. However, you can complete the course in as little as 4 - 6 months, by dedicating 6-8 hours of study per week.

Course Fees: 795.00 GPB

To secure your place on the course the full fee is required. All fees must be paid in full before the course begins. Please note, the full course fees are inclusive of all course materials and certification costs.

Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.

Fitzwilliam Institute closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute. Distance Learning courses are provided by Fitzwilliam Institute BGLS Ltd.

Year on year, we have the pleasure of training students from top UK and international companies. See where our most recent students come from and find out what they have to say.