Diploma in Business with Event Management via Online Distance Learning

Enrolment date: 22 December 2017

Benefiting from over 30 years’ practical skills training experience, Fitzwilliam Institute’s Online Diploma in Business with Event Management course features:

  • Comprehensive modules covering all aspects of business and event management: Introduction to Business, Strategic Management, Operations Management, Marketing, Financial Accounting, Macroeconomics, Leadership and Communication in the Workplace, Effective Performance in the Workplace, Employee Relations and the Law, Business Ethics, Event Management Planning, Event Coordination, Event Risk Management, and many more.
  • Interactive course expert support, advice and guidance from leading industry professionals. Always ready to help and answer any questions you might have throughout the course, all of our business course experts are top industry professionals with many years of successful business experience across a broad range of industries. This course contains the core and vital industry key skillset and, on completion, all of our students are industry-ready.
  • Real life business and event management briefs. Fitzwilliam Institute’s Diploma in Business with Event Management offers practical and specific skills that can be applied in real world situations. You will gain exposure to invaluable toolkits and prepare real life business and event management briefs, which will enable you to develop your work portfolio.
  • Flexible online learning. Fitzwilliam Institute’s Diploma in Business with Event Management course can be completed in your own time, from the comfort of your own home, to suit your lifestyle. You will have full access to online resources and subject expert support for one calendar year. However, you can complete the course in as little as 4-6 months, by dedicating 6-8 hours of study per week.
  • Jobs, Networking and Volunteer Opportunities. Benefiting from many years of industry experience, Fitzwilliam Institute are extremely well placed within the industry. Employers are always looking for Fitzwilliam Institute’s students and alumni. Our website features a comprehensive jobs and volunteer opportunities section.

Introduction to Business Management

The nature of business; Business plans and start-ups; Legalities – sole traders and partnerships; Limited companies, non-profit organisations, public sector organisations;

Strategic Management

Vision and mission; Objectives; Planning and strategy; Contingency planning, implementation, change control;

Operations Management

Production methods, cost, revenue and break-even analysis; Quality assurance; Production planning; Project management;

Marketing

Marketing concepts; Market research: Market segmentation, positioning and targeting; New product development and the product life cycle; Brand awareness; The Marketing Mix (product, price, place, promotion); Competitor analysis; Marketing strategies; E-commerce;

Mathematics and Statistics for Business

Financial Mathematics; Calculus and Profit Maximisation; Descriptive Statistics; Measure of Association; Probability; Statistical Inference;

Financial Accounting

Introduction to financial accounting; Users of financial information; Key accounting models; Terminology; Need for financial statements; The balance sheet; Balance sheet layouts, ratio and the balance sheet; Income statement and layout; Ratios, revenues and trade receivables; Owners equity; Cash flow measurement and documentation; Inventories and cost of sales; Tangible and intangible assets; Liabilities; Financial statements and recording transactions; Preparing financial statements; Analysing and interpreting financial statements; Analysis tools; Auditing;

Macroeconomics

Introduction to macroeconomics; Understanding macroeconomics; Principles of economics; How the market works; Gross domestic product; International trade; Open economy; Labour market; Income, expenditure and the circular flow; The consumer price index; Cost of taxation, employment, cost of living; The Philips Curve; National income, supply and demand for goods and services; Money and inflation; the Quantity theory of money; Interest rates; Social costs of inflation; Hyperinflation; Exchange rates; Economic fluctuations; Economic growth; Economy in the long run; Accumulation of capital; Population growth; Policies to promote growth; The Solow model; The business cycle; Aggregate demand and supply; The IS-LM model; The money market; How fiscal and monetary policies shift the LM curve; Floating and fixed exchange rates; The Mundell-Fleming model; Policy debates; Investment; Government policies;

Microeconomics

Introduction to microeconomics; Trade, trade-offs and government policy; Production and supply; Elasticities; Individual choice in supply and demand; Production and cost analysis; Competitive markets; Oligopoly and monopolistic competition and strategic pricing; Uncertainty;

Leadership and Communication in the Workplace

Effective communication skills; Leadership styles; Information gathering and interpretation; Problem solving; Decision making; Workforce planning; Conflict resolution; Time management; Delegation;

Effective Performance in the Workplace

Company organisational culture and structures; Building an effective workforce – recruitment, team selection; Appointment and termination; Training and appraisal; Motivational strategies; Competition in the workplace; Wage and salary administration; Job restructuring;

Employee Relations and the Law

Human resources management; Employee representation; Industrial democracy including bargaining, consultation and participation; Industrial relations - action and disputes; Government policy (including EU and other industrial blocs); Consumer protection, workforce protection, equal opportunities legislation, pressure groups; Taxation;

Business Ethics

Business ethics; Business and the environment; Corporate social responsibility; Commercial Law; Company Law; Contract Law; Employment Law; Law of Tort;

Entrepreneurial Skills

Innovation, research and new product development;

Spreadsheets

Introduction to spreadsheets; Step by step instructions on using the features, functions and applications for spreadsheets; Customizing the spreadsheet software; Installing the spreadsheet software; Security; Platforms; Operating system compatibility;

Setting Up & Marketing Your Own Consultancy

The Business Plan; Legalities; Setting Up; The Marketing Strategy; Knowing Your Competitors; Promotional Tools;

Presentation Skills

Preparation and Research; Speech Content; Subject Matter and Objectives; Speech Delivery and Variety; Body Language; Eye Contact; Presentation Aids; Management of locations and audiences; Presentation structure;

EVENT MANAGEMENT

Event Management Planning

Managing event planning Schedules; Feasibility studies; Identifying event goals and listing objectives; Event organisational charts; Duty rosters; Record keeping mechanisms; Recruitment; Reviewing event contracts and agreements; Troubleshooting event co-ordination; Creation and presentation of proposals to clients;

Coordinating Events
Developing creative elements; Scheduling entertainment; Site planning and inspection; Analysis and management of the registration and admission process; Providing adequate event security; Planning event protocol requirements; Coordinating event speakers with additional entertainment for maximum effect; Identifying appropriate food and beverage menus; Event contingency planning.

Event Risk Management
Budgeting; Forecasting expenditure; Compiling and understanding event contracts; Managing Health and Safety; Event risk assessment; Copyright and trademark considerations; Event ethical practice;

Corporate Event Management
Corporate events integration; Organising local and global corporate events; Corporate event types; Events as corporate motivators; Managing important corporate events; Developing corporate events; Organising corporate hospitality; Negotiating event investment returns; Managing event costs;

Organising Conferences

Determine conference goals and objectives; Managing speaker requirements; Choosing conference sites and locations; Working to a budget with a goal to earn a profit; Developing marketing strategies for your target group; Creating a feedback form to evaluate the effectiveness of the event;

Sports Event Management
Event Media Marketing and Management; Event Sponsorship; Managing Hospitality; Operating Strategy; Organising Staff; Admissions Management; Compliance and Protocol Procedures; Planning Awards Ceremonies

On successful completion of this course you will receive a Diploma level qualification that is certified and awarded by the ICM (Institute of Commercial Management)

The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today. Fitzwilliam Institute have developed and provided practical skills training courses in liaison with the Institute of Commercial Management qualifications and certifications framework for over 25 years. The Institute of Commercial Management certifications and continual professional development training awards are recognised by leading industries, bodies and professions.

next start date: 22nd December 2017

Duration: You will have full access to online resources and subject expert support for one calendar year. However, you can complete the course in as little as 4 - 6 months, by dedicating 6-8 hours of study per week.

Course Fees: 795.00 GPB

To secure your place on the course the full fee is required. All fees must be paid in full before the course begins. Please note, the full course fees are inclusive of all course materials and certification costs.

Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.

Fitzwilliam Institute closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute. Distance Learning courses are provided by Fitzwilliam Institute BGLS Ltd.

Year on year, we have the pleasure of training students from top UK and international companies. See where our most recent students come from and find out what they have to say.