10 March

Companies Love Fitzwilliam Institute's students

Dublin Town is one of the organisations hosting Fitzwilliam Institute students on Digital Marketing, Public Relations and Event Management work placements since 2010. See what the Marketing and Communications Director has to say: Since 2010, DublinTown have had the pleasure of hosting Digital Marketing, Public Relations and Event Management students from Fitzwilliam Institute Group on work placement. We are responsible for the marketing of Dublin City…

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8 March

Successful women: Top communications specialist Zoe Healy has been training Fitzwilliam Institute's PR, Events and Digital Marketing students for over 10 years

Trainer: Public Relations, Digital Marketing, Event Management courses Part of Fitzwilliam Institute’s team for over 10 years, Zoe Healy is a communications professional with fifteen years public relations, events and campaign experience in Ireland and the UK. Her business, Zenith PR provides tailored training programmes and consultancy in communications, media and presentation skills. Zoe’s Public Relations expertise includes developing communications strategies and campaign management. Her clients…

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8 March

Successful women: Amanda Webb, Fitzwilliam Institute's social media expert

Successful women: Amanda Webb, Fitzwilliam Institute’s social media expert Trainer: Social Media Fitzwilliam Institute’s social media expert, Amanda Webb,  has been active in social media for over 7 years - using it to promote her first business and then moving on to form Spiderworking.com. She works with small and medium sized businesses helping them develop social media and internet marketing strategies and offering them training and…

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25 November

4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It

If you've written out a marketing strategy, you’re already ahead of the game: Too many companies neglect the act of formalizing their plans, instead relying on general ideas and improvisation, which almost never turns out well. Thinking through and documenting your strategy separates you from the pack, but there’s a harsh truth about that first draft you whipped up in the meeting room: It probably sucks.…

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7 November

Conference Planning: The job explained

Conference planners and developers manage all aspects of conferences, meetings and corporate events. They might work with a committee of planners or perform duties independently, but it is this individual's responsibility to oversee the scheduling of activities, transportation, hotels, staff and meeting space, and make sure that everything runs smoothly and company goals are met. Most conference planners and developers work long hours -- especially during…

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24 October

Interested in Event Management? You must see these stats

The events industry remains a huge business. A recent research shows that: More than 1.3 million events took place in Ireland and the UK in 2015 …attended by 116.1 million people …at more than 10,000 venues across Ireland and the UK. These events accounted for a spend of just under £40 billion …and occupied the equivalent of more than 6,000 football pitches. With conferences, meetings, trade…

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7 October

The Chocolate Show

Location: Olympia London , West Kensington Date: Friday October 14 2016 - Sunday October 16 2016 We'll take any excuse to eat more chocolate, but this is truly a good one. The Chocolate Show returns for another year of demonstrations, activities and plenty of tastings. Highlights have to include The Chocolate Fashion Show where the outfits are literally good enough to eat, The Tasting Room for…

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7 October

GOAT

Location: The Coronet , Elephant and Castle Date: Tuesday October 18, 2016 Based in Gothenburg, Sweden, Goat create ace voodoo psychedelia: chanting over bongos and widdly, Middle Eastern-influenced riffs smothered in reverb, dressing in colourful masks and providing one hell of an energetic, intense live experience. See them if you possibly can. For more details

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7 October

Wahaca presents Day of the Dead Festival

Location: The Vaults , Waterloo Date: Thursday November 3 2016 - Saturday November 5 2016 In Mexico the Dia de los Muertos is a chance to honour loved ones who have moved on from this earth with the sort of fiesta you want to stay at forever. Thomasina Miers's Mexican food brand Wahaca are putting on one hell of a party this Day of the Dead,…

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7 October

4 Tips for Crafting the Ideal Sales Letter

If one of the greatest marketers of his time were to tell you what he considered the essential elements of a sales letter, wouldn’t you listen to what he had to say? Well, that’s exactly what Robert Collier provided for us. In the last chapter of The Robert Collier Letter Book, he summarized what he saw as the attributes of the ideal sales letter. Collier was…

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